I fell in love with nail polish in 2010 and quickly became an avid collector and blog reader. I became immersed in the nail world as the indie polish market was taking off. I loved these new and innovative polishes on the market, unlike anything you could buy in stores from standard brands! Sometimes it was hard to get your hands on these rare products, and you didn't always know where to buy them. I want to give nail consumers an easy place to browse beautiful indie polishes, see what is new and available, and buy in one easy check-out process. It's also a great way to support independent small businesses. These indie makers pour their heart and soul into creating unique, beautiful, and high-quality polishes, so let's keep them going and build up this marketplace we love so much!